市场推广及传讯常见问题
大学市场营销与传播 (UMC)提供了指导方针, 政策, 和 resources for br和 compliance 和 identity alignment to present the institution as a unified community.
UMC is the main outlet for university-wide Marketing 和 Communication activity support. Student Life offers additional creative services support for 学生生活部门 和 student organizations.
服务
The following are service request forms available for 学生生活部门 和 学生组织:
服务类型 | 描述 |
---|---|
创意服务申请 学生组织 | Graphic design, illustrations, group photography, 和 br和 identity/compliance. Typical deliverables include but are not limited to flyers, posters, 和 banners in digital format. |
创意服务申请 部门 | Art direction, graphic design, illustration, photography, br和 compliance, 和 more. Typical deliverables include but are not limited to flyers, posters, 和 banners in digital format. |
Web服务请求 部门 | Website content 和 front-end maintenance services. |
重要的是: Submissions should occur within at least 3 weeks (15 business days) of anticipation. Any submission not meeting this established buffer may be subject to denial or potentially not be completed on time. 建议: If you will use deliverables we produce to advertise/promote during 1 week prior to an event or a deadline, make sure to submit a request with at least 1 month (20 business days) of anticipation. |
常见问题解答(FAQ)
The following is a list of frequently asked questions by category. If you don't see an answer to your question, please email us at slmc@yongjin2sc.com 或者给我们打电话(956)665-3672.
学生组织
Can I use the name or the acronym of the university in the logo 和/or name of my student organization?
Temporary or registered student organizations have much freedom in the design of their logo. 然而, design restrictions consider how these organizations reference their affiliation to 金沙中国 without using any university trademarks. A student organization may state that its membership is composed of 金沙中国 students or a combination of students, 教师, 和/or staff but it shall not suggest or imply that it is acting with the authority or as an agency of the University. 以下是关于这一主题的最新指南:- A student organization (temporary or registered) 不得使用 主要的 or 二次 金沙中国标志 (Spirit Mark, Academic Mark, or any other trademarked graphic) 和 may not modify or redesign any of those marks as part of their logos.
- The proper way to indicate they are affiliated with 金沙中国 is to add “在金沙中国” or “德克萨斯大学里奥格兰德河谷分校在他们的学生组织名称后面加上. 这应该是任何标准字体的文本,但是 the university name shouldn’t be stylized or given a graphical text treatment. Both the fully spelled out university name or initials version need to have the "TM" symbol.
- A student organization (temporary or registered) may opt not to indicate they are affiliated with the University ("在金沙中国" or "德克萨斯大学里奥格兰德河谷分校), under the risk of not being related to the university.
- Since the university name itself is trademarked, any student organization with a 金沙中国 affiliation reference (“在金沙中国” or “德克萨斯大学里奥格兰德河谷分校”), must use licensed vendors to print promo items when the university name is included.
- 找到正确的被许可人 产品类别.
- 找到正确的被许可人 产品类别.
- 我们鼓励学生组织使用 大学的颜色 当创建他们的标志和视觉识别.
学生生活部门
I'm working on a poster/flyer for my event/announcement 和 I need help with Graphic Design. Who do I contact, 大学市场营销与传播 (UMC) or SLMC Creative 服务 Team?
If this is an external communication piece such as a 标志性的事件 or 部门的文献, a 工作请求 必须先提交给UMC吗. If they are not able to intake the project, then submit it using our 部门创意服务申请表.
If this is an internal communication such as office hours, 的摊牌, 新位置标识, 等, 然后,您可以直接向我们提交请求.